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Hallmark Trading Estate Location

The Hallmark Trading Centre (HTC) Car Park is located at the following address:

Hallmark Trading Centre
Fourth Way

This facility is located on Fourth Way, close to the junction with South Way. Fourth Way is a one way road and forms part of the Wembley Trading Estate one way system. Fourth Way follows on from can be accessed via Empire Way and also via Fifth Way (which is a one way street, and in fact the continuation of First Way.

Wembley local roads are not designed for the level of traffic that can be seen on STADIUM event days and as such there is restricted access between Empire Way and the Wembley Stadium One Way system. This restriction is ONLY in place on Stadium Event Days, and NOT Arena Event Days. The following roads are restricted for a number of hours:

Fulton Road
Engineers Way
South Way

For this reason we suggest avoidance of the A404 Harrow Road and instead use the Great Central Way and Drury Way exits off the North Circular Road. If you use a Satellite Navigation system it is highly likely it will direct you to turn off at a flyover onto Wembley local roads (the overhead signboard states "Wembley" in black on a white background). Please do NOT follow this instruction. Stay in the right lane to follow the signs stating "Wembley" with the Wembley Arch logo (the lettering is in white with a burgundy background. Your satellite navigation unit should reassess the route and request you to turn off at IKEA. This is the correct exit (it is called Drury Way).

Please see the map below for more information.

View HTE Fourth Way in a larger map